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Twenty-Eight is a German PR agency. Under the slogan “We make Public Champions,” the consultancy is dedicated to transforming established companies into influential thought leaders in the media landscape. Its clients include global brands such as the job platform Indeed, as well as specialized mid-sized companies like the influencer agency Netzschreier. Twenty-Eight was founded in 2023 by Nils Leidloff and Lukas von Zittwitz and is headquartered in Berlin.
AI in the Bundestag: Share of AI-Written Speeches Rises 58 Percent Within a Year
While in 2025 around one in 13 longer speeches in the German Bundestag showed linguistic traces of AI, in 2026 it is already around one in nine. That is the finding of a study by the PR agency Twenty-Eight.
Twenty-Eight Becomes PR Agency for the Love Family Park Festival
For its 30th anniversary, the techno festival Love Family Park is turning to the PR expertise of Twenty-Eight: the Berlin PR agency is taking over full public relations for the historic open-air event, effective immediately. The goal of the partnership is to raise the festival's media presence and deliver strategic coverage before and after the event across the German-speaking region.
A Commentator's Nightmare: The World Cup Player Names That Trip Up German Tongues
The 2026 FIFA World Cup is in full swing. While teams on the pitch battle for goals, points and a spot in the knockout round, commentators, fans and sports desks face a discipline all their own: pronouncing the players' names correctly. To find out which names hold the most pitfalls, Twenty-Eight had the official shirt names of all World Cup participants ranked by an AI analysis.
Winners of Hearts: These Bundesliga Fans Are the Most Likable, According to AI
The 2025/26 Bundesliga season is drawing to a close. While the German champion has already been decided, the winner of hearts is still up for debate: which club has the most likable fans? The PR agency Twenty-Eight looked into this perception using the AI monitoring software Peec.ai and evaluated around 750 AI responses.
