The agency we would have hired ourselves.
The agency we would have hired ourselves.
The agency we would have hired ourselves.
The agency we would have hired ourselves.
The agency we would have hired ourselves.
Our story
Our story
Our story
HOW ONE WHATSAPP MESSAGE CHANGED IT ALL
HOW ONE WHATSAPP MESSAGE
CHANGED IT ALL
HOW ONE WHATSAPP MESSAGE
CHANGED IT ALL
Summer 2023, Berlin-Mitte. One bowl of ramen. Our founders, Lukas and Nils, run communications for a German law firm and an international fintech. Both know the agency side from five years working together. And both have the same problem: right now, they could not recommend a single PR agency. Too many promises, too little drive, too little transparency. So over lunch they talk about what they would do differently. Purely hypothetically.
Summer 2023, Berlin-Mitte. One bowl of ramen. Our founders, Lukas and Nils, run communications for a German law firm and an international fintech. Both know the agency side from five years working together. And both have the same problem: right now, they could not recommend a single PR agency. Too many promises, too little drive, too little transparency. So over lunch they talk about what they would do differently. Purely hypothetically.
Summer 2023, Berlin-Mitte. One bowl of ramen. Our founders, Lukas and Nils, run communications for a German law firm and an international fintech. Both know the agency side from five years working together. And both have the same problem: right now, they could not recommend a single PR agency. Too many promises, too little drive, too little transparency. So over lunch they talk about what they would do differently. Purely hypothetically.
Summer 2023, Berlin-Mitte. One bowl of ramen. Our founders, Lukas and Nils, run communications for a German law firm and an international fintech. Both know the agency side from five years working together. And both have the same problem: right now, they could not recommend a single PR agency. Too many promises, too little drive, too little transparency. So over lunch they talk about what they would do differently. Purely hypothetically.
Summer 2023, Berlin-Mitte. One bowl of ramen.
Our founders, Lukas and Nils, run communications for a German law firm and an international fintech. Both know the agency side from five years working together. And both have the same problem: right now, they could not recommend a single PR agency. Too many promises, too little drive, too little transparency. So over lunch they talk about what they would do differently. Purely hypothetically.
The next morning:
The next morning:
The next morning:
The next morning:
30 Aug 2023, 12:47
30 Aug 2023, 12:47
30 Aug 2023, 12:47
Hey! Can you recommend a PR agency?
We want to get into the spotlight ;)
Hey! Can you recommend a PR agency?
We want to get into the spotlight ;)
Hey! Can you recommend a PR agency?
We want to get into the spotlight ;)
Marlon Giglinger, co-founder and CEO at Netzschreier
Marlon Giglinger, co-founder and CEO at Netzschreier
Marlon Giglinger, co-founder and CEO at Netzschreier
30 Aug 2023, 12:51
30 Aug 2023, 12:51
30 Aug 2023, 12:51
I’ve got an idea. Let’s meet!
I’ve got an idea. Let’s meet!
I’ve got an idea. Let’s meet!
Nils Leidloff, co-founder in the making
Nils Leidloff, co-founder in the making
Nils Leidloff,
co-founder in the making
One call to Lukas later, Twenty-Eight was born. A few months later, Netzschreier became our first client. Founded in November 2023, officially launched on 1 October 2024. By then, Indeed and Chrono24 were already on the list. And Marlon is still waiting for that recommendation.
One call to Lukas later, Twenty-Eight was born. A few months later, Netzschreier became our first client. Founded in November 2023, officially launched on 1 October 2024. By then, Indeed and Chrono24 were already on the list. And Marlon is still waiting for that recommendation.
One call to Lukas later, Twenty-Eight was born. A few months later, Netzschreier became our first client. Founded in November 2023, officially launched on 1 October 2024. By then, Indeed and Chrono24 were already on the list. And Marlon is still waiting for that recommendation.
One call to Lukas later, Twenty-Eight was born. A few months later, Netzschreier became our first client. Founded in November 2023, officially launched on 1 October 2024. By then, Indeed and Chrono24 were already on the list. And Marlon is still waiting for that recommendation.
The name
The name
The name
POST OFFICE 28, NORTHERN BERLIN
POST OFFICE 28, NORTHERN BERLIN
POST OFFICE 28, NORTHERN BERLIN
Until 1 July 1993, the part of northern Berlin where both our founders grew up belonged to postal district 28. Fitting for a PR agency: a post office takes messages in, sorts them and delivers them to the people they are meant for.
So that is where our name comes from. And why the 28 means a little more to us than a number.
Until 1 July 1993, the part of northern Berlin where both our founders grew up belonged to postal district 28. Fitting for a PR agency: a post office takes messages in, sorts them and delivers them to the people they are meant for.
So that is where our name comes from. And why the 28 means a little more to us than a number.
Until 1 July 1993, the part of northern Berlin where both our founders grew up belonged to postal district 28. Fitting for a PR agency: a post office takes messages in, sorts them and delivers them to the people they are meant for.
So that is where our name comes from. And why the 28 means a little more to us than a number.
What we stand for
What we stand for
What we stand for
FIVE VALUES YOU CAN HOLD US TO
FIVE VALUES YOU CAN HOLD US TO
FIVE VALUES YOU CAN HOLD US TO
We turn company leaders into public champions.
So relevant that the media ask for their expertise.
We turn company leaders into public champions.
So relevant that the media ask for their expertise.
We turn company leaders into public champions.
So relevant that the media ask for their expertise.
We turn company leaders into public champions. So relevant that the media ask for their expertise.
Confident
Curious
Proactive
Fair
Surprising
We make public champions. Nothing less.
Our team
Our team
Our team
ONE POWERFUL AGENCY
ONE POWERFUL AGENCY
ONE POWERFUL AGENCY
Claude AI
General Assistant
CA
Claude AI
General Assistant
CA
Claude AI
General Assistant
CA
Claude AI
General Assistant
CA
We put you in the media.
Then we make the media come to you.
We put you in the media.
Then we make the media come to you.
We put you in the media.
Then we make the media come to you.
Reach out to us for a first chat. Afterwards, you will know whether our PR works for you. Even if the answer is no.
Reach out to us for a first chat. Afterwards, you will know whether our PR works for you. Even if the answer is no.
Reach out to us for a first chat. Afterwards, you will know whether our PR works for you. Even if the answer is no.
Reach out to us for a first chat. Afterwards, you will know whether our PR works for you. Even if the answer is no.
© 2026 Twenty-Eight
All rights reserved
© 2026 Twenty-Eight
All rights reserved
© 2026 Twenty-Eight
All rights reserved
© 2026 Twenty-Eight
All rights reserved
© 2026 Twenty-Eight
All rights reserved