Twenty-Eight Becomes PR Agency for the Love Family Park Festival
For its 30th anniversary, the techno festival Love Family Park is turning to the PR expertise of Twenty-Eight: the Berlin PR agency is taking over full public relations for the historic open-air event, effective immediately. The goal of the partnership is to raise the festival's media presence and deliver strategic coverage before and after the event across the German-speaking region.
As the PR agency, Twenty-Eight is responsible for coordinating media relations. In addition to proactively managing media inquiries, this includes looking after journalists and media representatives on site at the festival grounds. A central focus of the strategy is to strengthen attention for the festival around the anniversary, both in leading regional media and in the national trade and lifestyle press. Although the event enjoys cult status in the electronic music scene, the partnership aims to build and sharpen brand awareness beyond the core audience.
"Love Family Park looks back on 30 years of success. To carry on this tradition while also creating fresh momentum, professional and strategic communication is essential. With Twenty-Eight, we have a team at our side that not only brings a deep understanding of today's media environment but also shares our passion for electronic music," says Robin Ebinger, organizer of Love Family Park.
"Love Family Park is an institution and has shaped European festival culture for decades. Despite this legendary cult status, there is still potential to make the brand more present in the broader lifestyle and consumer media. Our goal is to translate the festival's unique atmosphere and the stories around it in a way that generates maximum attention both locally and nationally," says Lukas von Zittwitz, co-founder and managing director of Twenty-Eight.
About Love Family Park
Love Family Park is one of the longest-standing open-air festivals for electronic music in Germany. Founded in 1996 by Sven Väth and Fedi Choukair at Dunlop-Park in Hanau, the event has long been regarded as a meeting point for the global techno and house scene. After several stops along the way, the festival has found its permanent home in Frankfurt's Rebstockpark, where its atmosphere and top-tier lineups draw thousands of music fans every year. On July 25 and 26, 2026, Love Family Park celebrates its 30th anniversary. To mark the milestone, the baroque Schloss Philippsruhe in Hanau is spotlighting the festival's history as a fixed part of the city's regional heritage in the multimedia exhibition "Keep the Vibe Alive – 30 Jahre Love Family Park".